Wholesale vs Retail
Two price points for the same vehicle: wholesale is the trade or auction value between dealers, while retail is the higher price a consumer pays on the lot.
Wholesale is what a car changes hands for between dealers, at auction, or as a trade allowance. Retail is the marked-up price a consumer pays after reconditioning, marketing, and overhead. The gap between the two, minus recon and holding costs, is the dealer's gross profit. Knowing both numbers for a given vehicle is the foundation of sound appraisal and pricing.